San Francisco District Attorney
OOH banners, print, social media
With fatalities and injuries increasing, the San Francisco District Attorney’s office wanted to launch a Senior Pedestrian Safety Campaign to get drivers to slow down for seniors. Using both organic and paid advertising, the campaign reflected our creative and messaging, a one month content calendar, in English, Spanish and Chinese. OOH, digital, pole posters and print were also created for later use. The campaign attracted over 12,000 Facebook post engagements and 19,000 Twitter clicks in 4 weeks.