USAID OFFICE FOR HEALTH SYSTEMS
Toward Health for All – Social Media

Playbook

Client:
USAID Office for Health Systems

Campaign:
Toward Health for All – Social Media

Medium:
Adobe Spark, graphics, downloadable pdf

Description:
We produced a social media campaign for USAID, its partners and missions to promote strategies and actions to increase access to primary health care in countries around the world. As featured on their Primary Health Care page (http://bit.ly/2D06mLE) we created a downloadable Playbook with a Social Media Toolkit. The entire campaign consisted of two social toolkits, the message theme, 80 social media posts including pictograms, and a deployment strategy. The campaign supports the 40th anniversary of the Alma Ata Declaration culminating in a Global Conference on Primary Health Care, October 2018 in Astana, Kazakhstan.


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