California Coastal Commission

Whale Tail License Plate

Whole Foods, Event, Print, Web

The My Coast campaign increased sales of the Whale Tail license plate and proceeds went to keeping the California Coast clean. The campaign included a partnership with Whole Foods Market and the Coastal Clean Up Day Event. In-store promotion ideas such as VIP parking spaces for shoppers with Whale Tail license plates, and shopping cart card displays were developed to drive sales through the new campaign website.

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