Zero Breast Cancer
Campaign for Bay Area Breast Cancer and the Environment Research Centers
Out of Home, Print ad, Pop Up Banner Stand
The focus of this campaign was to address environmental factors that may influence the incidence of breast cancer later in life, based on emerging research findings. Based on technical briefings from the client and secondary marketing research, we created a communications strategy and creative brief from which we developed creative and messaging. We then developed a media plan and placed the advertising in bus shelters locally.