San Mateo Community College District

International Marketing

SEM, display ads, landing page design

To increase enrollment of the SMCCD international student programs targeting perspective students from Mexico, OneWorld created a strategic digital marketing solution in Spanish and English, including search marketing and display advertising using a DSP (demand side platform) with real-time bidding capabilities. Our creative team developed 18 unique rich media banner ads, in addition to the numerous text ads, correlating to the 4 different landing page concepts that we designed and implemented.

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