SAN MATEO COMMUNITY COLLEGE DISTRICT
San Mateo Community College District
SEM, display ads, landing page design
To increase enrollment of the SMCCD international student programs targeting perspective students from Mexico, OneWorld created a strategic digital marketing solution in Spanish and English, including search marketing and display advertising using a DSP (demand side platform) with real-time bidding capabilities. Our creative team developed 18 unique rich media banner ads, in addition to the numerous text ads, correlating to the 4 different landing page concepts that we designed and implemented.