Marketing Research Studies
US Department of Agriculture, Hungry Pests
Focus Groups, Pre-post campaign surveys
To guide our creation of a new public awareness campaign we designed and conducted focus groups and a pre-campaign survey. We used the resulting insights to create a communications and media strategy called “Hungry Pests” including advertising media: TV, radio, online, and print. Our post-campaign survey documented a significant increase in public awareness and agreement for action against invasive pests and their threat to local agriculture.
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