METROPOLITAN TRANSPORTATION COMMISSION / BAY AREA TOLL AUTHORITY
Out of the Box

Frames from banner ads in 3 languages

Client:
Metropolitan Transportation Commission / Bay Area Toll Authority

Campaign:
Out of the Box

Medium:
Radio, Social Media, Online Display

Description:
OneWorld produced a multi-language advertising campaign in radio which we expanded in a second year to include social media including Facebook, Instagram and Twitter, and online digital display advertising. The “Out of the Box” campaign promotes motorist use of “Call 511 – Freeway Assist” for roadside assistance. We created and placed original media in English, Spanish, Mandarin /Cantonese /Chinese channels, exceeding audience delivery targets.


More work for METROPOLITAN TRANSPORTATION COMMISSION / BAY AREA TOLL AUTHORITY


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