Client:
California Coastal Commission

Campaign:
Whale Tail License Plate

Medium:
Whole Foods, Event, Print, Web

Description:
The My Coast campaign increased sales of the Whale Tail license plate and proceeds went to keeping the California Coast clean. The campaign included a partnership with Whole Foods Market and the Coastal Clean Up Day Event. In-store promotion ideas such as VIP parking spaces for shoppers with Whale Tail license plates, and shopping cart card displays were developed to drive sales through the new campaign website.