Unemployment Services
Now Online
Client:
California Employment Development Department (EDD)
Campaign:
Working For You - EDD Online
Medium:
Print
Description:
OneWorld developed an integrated campaign to accelerate the public's use of new online services that streamline obtaining unemployment insurance benefits. The challenge was to increase people's confidence that EDD offers efficient and modern online services worth trying. Banner ads were the primary medium used. Posters were placed in the EDD offices across the state. Additionally, OneWorld designed and printed over a half million informational "Tip" cards.
Client:
California Employment Development Department (EDD)
Project:
Consumer Research and Video project to promote job-finding services
Medium:
Focus groups in English and Spanish. Video for online streaming.
Description:
The EDD sought information about the knowledge and willingness of the unemployed in California to use CalJOBS, the agency’s online labor exchange system, and the staff assisted services of America’s Job Center of California (AJCC). They also wanted to gain deeper knowledge and insights about how the unemployed view receiving pertinent information through EDD’s social media channels, as well as through emails via the CalJOBS system. OneWorld designed and conducted focus groups with a range of job-seekers. Based on our findings, we scripted and produced an informational video to help attract unemployed Californians to utilize the services of CalJOBS and the AJCC.