Metropolitan Transportation Commission / Bay Area Toll Authority
Client:
Metropolitan Transportation Commission / Bay Area Toll Authority
Campaign:
Out of the Box
Medium:
Radio, Social Media, Online Display
Description:
OneWorld produced a multi-language advertising campaign in radio which we expanded in a second year to include social media including Facebook, Instagram and Twitter, and online digital display advertising. The “Out of the Box” campaign promotes motorist use of “Call 511 – Freeway Assist” for roadside assistance. We created and placed original media in English, Spanish, Mandarin /Cantonese /Chinese channels, exceeding audience delivery targets.
Client:
Metropolitan Transportation Commission / Bay Area Toll Authority
Campaign:
Bay Area FasTrak
Medium:
web design, social media, package design, product design
Description:
FasTrak is the electronic tolling service on bridges and in express lanes for the Greater Bay Area. To assist FasTrak to communicate better with customers we created a new website, managed its social media on Facebook, created packaging, and developed a communications plan to handle service outages due to enterprise software upgrades and office relocations.