Client:
Reliance Center

Campaign:
Reliance Method

Medium:
Radio spots, print

Description:
The Reliance Center provides counseling and help to patients addicted to prescription pain killers and their family members/loved ones. We carried out research to find out what clients value most about the Center. These value drivers allowed us to create testimonial messages and content paraphrasing the emotions that families/partners went through using print and radio media.